As Travelers Plan Spring and Summer Itineraries, Multifaceted Campaign Uses Popular GPS Imagery to Spotligh...
As Travelers Plan Spring and Summer Itineraries, Multifaceted Campaign Uses Popular GPS Imagery to Spotlight New Jersey's "Great Destinations in Any Direction"
When the New Jersey Division of Travel & Tourism debuts the state's new multifaceted Spring advertising campaign today, two compelling new television commercials take center stage in a media mix featuring radio, billboards and the Internet. With vivid imagery, the 30-second TV spots go beyond simply suggesting a visit to the Garden State - they draw viewers in by highlighting New Jersey's signature attractions as well as a sampling of the state's artistic, cultural and historic destinations.
The campaign, which features images of GPS navigation screens and the familiar "you have arrived" broadcast voice-overs, capture New Jersey's range of experiences – from bicycling to birdwatching, from starfish to spa treatments. Viewers will see historic venues such as Red Bank's revitalized Count Basie Theatre, exciting dining and nightlife, and families bonding over Wildwood's exhilarating rides and nostalgic "Doo Wop" culture.