Brightcove, the Cambridge, Mass-based video services provider today announced the introduction of Brightcov...
Brightcove, the Cambridge, Mass-based video services provider today announced the introduction of Brightcove 3, a new video publishing platform which has already been adopted by several big publishers including Showtime, Lifetime and FEARNet****.
Jeremy Allaire, Brightcove Chairman and CEO, visited Beet.TV recently to demonstrate the new platform. For this interview, we have published the video in the new Brightcove 3 environment. Check out full screen to see how well the player works. It uses a new kind of dynamic delivery which adjusts the bitrate to the viewers' bandwidth.
Brightcove 3 has enhanced workflow functionality, which is appealing to big publishers.We understand that some big publishers will announce using the platform over the next few days.
The new solution provides a three-tier offering geared for small, medium and enterprise-sized customers. The three tiers offer different pricing schemes and publishing control tools. As Brightcove had been geared toward bigger publishers, the new lower-end service might appeal to many smaller companies and institutions for which is cheaper and easier to use, we are told.
-- Andy Plesser, Executive Producer