In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segment...
In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segments his show. I invite you to check out Andrew's fabulous marketing show("Help! My Business Sucks!") at *******www.HelpMyBusiness****. His latest show is hysterical, as he goes a little off topic about movie trailers ruining movies, and a lady who thinks you have to dress up to go to Walmart.
Andrew's experience in television helped him determine the best sequence of segments in his show, starting with a headline, moving into chit chat, getting audience participation, and then going into the heavier information and lessons. His emphasis always is, however, on entertaining, which is how he attributes his #1 status on iTunes. I love to watch him because I always learn something, but I laugh basically all the way through the show. Plus, he's brutally honest in the Listener Questions section, even when it hurts - but it ALWAYS helps.
Do you have segments in YOUR audio or video show? If so, what are they and what is your thinking behind doing them? Do they help or hinder? Have you learned from them and changed them along the way? I'd love to hear from you about it, so please leave a comment below to share what you have learned.
Again, I invite you to download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at *******101ThingsAudioVideo****. If you know of anyone else that can benefit from this book, please pass the information along to them as well. You can also send them to participate in our show live every Monday night at 9pm EST at *******www.MarketingWithAudioAndVideo****. This show is brought to you by Penny Haynes and the *******www.CommercialCreationCenter****, where you get personal assistance from me plus simple software to create and post audio and video to promote your business.