ThePlatform Powers 4Kids Entertainment Video Portal

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******* thePla...
******* thePlatform, the white label video services company owned by Comcast, has announced it is has new customer in 4Kids.TV. Seems like the Seattle-based company has made something of specialty in streaming online video content for kids. The company says that 8 percent of its streams is for youth-oriented sites. Last month at the Beet.TV Online Video Roundtable, I caught up with Marty Roberts who heads marketing for thePlatform. He explains the emerging needs of his company's customers and how the thePlatform is starting to serve mid market customers. -- Andy Plesser, Executive Producer