thePlatform, the white label video services company owned by Comcast, has announced it is has new customer in 4Kids.TV.
Seems like the Seattle-based company has made something of specialty in streaming online video content for kids. The company says that 8 percent of its streams is for youth-oriented sites.
Last month at the Beet.TV Online Video Roundtable, I caught up with Marty Roberts who heads marketing for thePlatform.
He explains the emerging needs of his company's customers and how the thePlatform is starting to serve mid market customers.
-- Andy Plesser, Executive Producer