Conversational Marketing 2 ()

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This is the second episode on Conversational Marketing. In the preceeding episode Niall looked at the chang...
This is the second episode on Conversational Marketing. In the preceeding episode Niall looked at the changing structure of communications to the ‘many-to-many’ model, as identified in Joseph Jaffe’s book 'Join the Conversation'. In this episode, he looks at the changing role of the consumer within this new structure.
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