Riya Launches , The First True Visual Search Engine

Millions of Products Searchable by Appearance and Via a Vast Collection of Celebrity Fashion Photos San Mateo, Calif. - November 8, 2006 /PRNewswire/ -- Riya, a world leader in visual computing, today launched Like****, a visual search engine that, for the first time ever, allows consumers to search for items by appearance instead of just text. This "Likeness Search™" dramatically improves the ease of finding aesthetic or hard-to-describe items on the Web. Just click on a photo of an item and Like**** will compare that item's shape, color, and texture to millions of other items found on the Web and display the best matches. Like****'s initial release will focus on several aesthetically-oriented shopping categories – handbags, jewelry, shoes, and watches – allowing users to search and purchase items from thousands of leading and boutique brands from retailers such as Amazon, eLUXURY, ICE****, Lands' End®, ShoeBuy, and Zappos. Like**** is adding new inventory at a rate of 30,000+ items a day and will add more shopping categories such as clothing and home décor in the near future. In addition, the first 10,000 Like**** shoppers will receive free shipping on their first purchase from any of the site's featured retailers. "A picture is worth a thousand words, and it is much easier to shop and search by clicking on pictures than by typing complex search terms," said company CEO and co-founder, Munjal Shah. "Like**** is the first major new innovation to come to the world of image search in the last five years. Now, Web searchers will no longer have to rely on the tags that may or may not be attached to a given photo or product image." Today, image search accounts for eight percent of all Web searches (Google and Yahoo! receive over 270 million image searches per month, according to Hitwise), but these applications only utilize the words attached to photos in order to generate search results. In contrast, Like****'s visual search looks inside the photo and creates a digital signature that describes the photo's content and enables a more accurate search for similar looking items – ranging from your dream engagement ring to a clutch and pair of heels that perfectly complement a hard-to-match patterned dress.