How to Design an Effective Direct Mail Postcard or Door Hanger

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Step 1 – THE GLANCE TEST Use a headline, an image or a combination of both to tell your prospect what the p...
Step 1 – THE GLANCE TEST Use a headline, an image or a combination of both to tell your prospect what the postcard is all about. He should be able to know what you are offering with just a glance. The glance test is half the battle, if the prospect cannot easily determine what you are offering – it won’t matter what else you have on the postcard, he’s going to toss it. Step 2 – THE MAGNET A special offer, discount or a unique product or service is the best way to get a good response from you direct mail campaign. Make sure you make the magnet large enough. Promote the magnet – not your business. Step 3 – YOUR CLAIM TO FAME If you get past the glance test and have a strong magnet, you are going have your prospect’s attention. Now, include your “Claim To Fame”, how long you’ve been in business, and other image building information about your business. This should be in regular size type so that it doesn’t compete with the magnet and the main headline. Use bullet points rather than paragraphs. Step 4 – THE CALL TO ACTION How do you want you client to respond? Telephone, mail, email, website or in person? Make sure your call to action is clear and prominent. If you have more than one, list them in the order of importance. *******www.printlabelandmail****
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