PubCon Dallas Joe Teixeira Web Analytics Interview

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At PubCon South at Dallas search & social media conference video producer Vanessa Zamora spoke with Joe Tei...
At PubCon South at Dallas search & social media conference video producer Vanessa Zamora spoke with Joe Teixeria, director of Web intelligence at Internet marketing firm MoreVisibility. Teixeira's book, "Google Analytics," which he co-authored, is in its third edition, and Teixeira spoke on a panel about social media metrics. Teixeira told Zamora about Google's helpful "Tool URL Builder" utility and how it can be used alongside URL-shortening services such as Bit.ly to gather valuable usage statistics in Google Analytics accounts. A past guest blogger on the Google Analytics Blog, Teixeira also spoke about what he called "VIP traffic," and the benefits of using tools such as Twitter account influence-measuring service Klout and short-message media analytics service Twitalyzer. Before concluding, Teixeira shared his views on Google's recently-released AdWords Search Funnels.
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