Rebecca Murtagh Real-Time Social Media Interview at PubCon

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At PubCon search and social media conference WebmasterWorld video content producer Vanessa Zamora spoke wit...
At PubCon search and social media conference WebmasterWorld video content producer Vanessa Zamora spoke with Rebecca Murtagh, president and chief strategist at Karner Blue Marketing, LLC. Murtagh spoke on a panel entitled "How Search and Social Media Intersect" during PubCon South at Dallas, and she shared some of her real-time search and social media insights with Zamora during their video interview. Murtagh told Zamora about real-time social media and search and how the direct customer access they offer are quickly changing online marketing. The importance of balancing optimization techniques with the more personal communication social media makes possible was another subject Murtagh spoke about during the interview. Murtagh offered some of her ideas for successfully driving social media users to become enthusiasts, advocates or even evangelists who help promote a business.
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