Website Development Manager Bingo Poker Casino

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http:www//www.thebettingheadhunter**** - website development manager bingo poker casino - Develop, drive an...
http:www//www.thebettingheadhunter**** - website development manager bingo poker casino - Develop, drive and deliver a site development plan for (x)bingo**** as part of the Remote Transformation plan including the creation and approval of business cases/CAPEX proposals Work closely with Head of X Bingo and the land-based brand owner(s) to develop a multi-channel strategy for the brand and deliver on initiatives/commitments to develop both the online and offline channels Support all brand alignment initiatives to appropriately position the online and land-based brand positions Maintain an active working knowledge of the online bingo market and competitors within it; use that market knowledge to drive regular and material improvements to the site proposition Develop a suite of tools to understand and improve performance of the site (site tracking, usability, market research, accompanied play etc.) Work closely with Brand Marketing and Customer Insight teams to deeply understand who is playing on the site, what their goals and needs are, and develop a customer plan to ensure that the site and overall proposition meets key customer needs Work to improve the customer experience on the site across transactional, content, product and other pages through design, development of tools and functionality improvements Produce regular updates on CAPEX spend, agreed and pipelined projects, including forecasts of outcome and realisation of business benefits (PIRs) Update the Remote Programme Office on a weekly basis with progress on initiatives, escalation of risks, costs etc - website development manager bingo poker casino - *******www.thebettingheadhunter****
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