Bryan Heathman Interview on The Mess Before Success

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Bryan Heathman's Path from Employee to Entrepreneur Bryan Heathman lost his job but had already been worki...
Bryan Heathman's Path from Employee to Entrepreneur Bryan Heathman lost his job but had already been working on a Plan B to start a company of his own. Today, he is the founder of Made for Success, an audio recordings company. He's also written a book that helps other entrepreneurs to make the most of their ecommerce websites. If you think you may lose your job and are considering starting a business, don't wait to lose your job before you start working on starting a company of your own. (article continues below) In this crazy world of employment, a good job can be outsourced at a moment's notice. That's what happened to Bryan Heath's position. But he's bounced back with a thriving startup and an excellent book. Here's his story of his transition from employee to employer and entrepreneur. Bryan, what type of firm were you working at when you were let go? Was it part of a downsizing or was there some other reason given by them? How long had you been there? I was at a manufacturing company supplying the Photographic Industry with high-speed digital printers. The photo business has been in a prolonged downturn over the previous 8 years, with 25% annual declines in volumes. My title was VP of Sales & Marketing and my job was outsourced for financial reasons. I was with the firm for 3.5 years. Well, sounds like that unfortunate event worked out for the best. You've got your own company now, right? What is it and what do you do there? I have been working on a start-up for the last 18 months. The company is called Made for Success, and we are based in Seattle, Washington. We license and distribute audio recordings from prominent professional speakers including NFL quarterbacks, Navy Seals, fighter pilots, authors and other high achieving millionaires. I run the company, with the help of 5 part-time contractors. We have 3 revenue streams:1) Physical retail distribution into mass merchants like Costco and Barnes & Noble. We have licensed certain titles to a Publisher, who manufactures these retail products in exchange for back-end royalties; 2) Digital distribution network of audio downloads in the form of MP3 audios. We currently have our products in catalogs representing 85% of all spoken-word online retailers in North America, including distribution in the UK, Germany, Japan and Australia; 3) Direct to consumer website operated at www.MadeForSuccess****, where consumers can subscribe to receive 4 audios/month for a $20 monthly subscription Working from home has given me the flexibility to write a book and start a consulting practice, helping companies build profitable ecommerce websites. The book is called "Conversion Marketing" and is about how to convert website Visitors into Buyers. The website for the book is www.ConversionMarketingBook****. Wow. You've been busy. So, why did you decide to be an entrepreneur instead of just looking for another job? I have a passion for taking ideas and turning them into profitable companies. I have a high tolerance for risk, combined with the skills associated with integrating small companies into large companies.
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