"IBM software experts speak about how the planet is becoming smarter, more instrumented, interconnected and intelligent. There is an unparallel need for smart technology that will help existing technology stay connected. Smart products and services integrated into a Smarter Planet is only the launching point for integrated service management to change business and drive business outcomes. To learn more about how integrated service management can build a smarter planet. Visit www.ibm****/pulse2010 to watch video of conference keynote presentations.