Shopping Euphoria Brought to Life: T.J. Maxx Launches Maxx Momen

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Survey finds women more likely to share excitement over bargain finds than extravagant purchases! In shopp...
Survey finds women more likely to share excitement over bargain finds than extravagant purchases! In shopping and fashion, there is the thrill of the hunt, and then comes the pure, unmatchable exhilaration of the "find." The bargain find that is! There is nothing better than uncovering an amazing piece of designer fashion at an incredible price. A recent survey by Caravan Opinion Research found that 15 % of women who responded loved nothing more than to share that exhilaration with everyone around them, while only 2% are inclined to talk about their extravagant, high end purchases. Inspired by a woman's need to divulge her amazing find, national off-price retailer, T.J. Maxx has launched a new marketing campaign, and a new phrase into pop culture-the Maxx Moment.
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