Thirty-five All American cows set sail on New York Harbor to launch "Moove- to 100% U.S. Beef." The...
Thirty-five All American cows set sail on New York Harbor to launch "Moove- to 100% U.S. Beef." The new national campaign calls for Americans to stop accepting foreign beef in their hamburgers. As a symbol of their patriotism the cattle visited Lady Liberty while touring the harbor on a specially designed barge.
The campaign is organized by A&W Restaurants®, who has a policy to only serve 100% U.S. Beef. As part of the moovement, a petition has been established in support of U.S. beef. The petition will be online for signing from June 28th through July 31st and will be presented to the National Cattlemen's Beef Association as a show of support.
As part of the campaign, A&W is asking Americans to submit why they want the opportunity to create their own All American burger at www.MooveToAmerican****. A&W will review the submissions and select the winning entry based on creativity and passion. The winner will travel to A&W headquarters to work with the food innovation team to create their own original All American burger for a chance to be served in A&W Restaurants; as well as a year supply of A&W's Papa Burger® made with 100 percent U.S. beef.
Produced for A&W Restaurants