MediaBytes 08.08.2007

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* NBCU to launch DIDJA, an ads-on-demand site. * ESPN overhauling ESPN360, will focus on live video. * HEAR...
* NBCU to launch DIDJA, an ads-on-demand site. * ESPN overhauling ESPN360, will focus on live video. * HEARST to purchase KABOODLE. * MASSIVE and NIELSEN release study of in-game ads. * NY TIMES to drop "Select" subscription model. Read more at Media30****
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